- Merchant (also known as ‘retailer’ or ‘brand’)
- Network
- Publisher (also known as ‘the affiliate’)
- Customer
Affiliate
Affiliate Marketing is a marketing practice in
which a business
rewards one or
more
affiliates for each visitor or customer brought about by the affiliate’s own marketing
efforts.
Examples include rewards sites, where users are rewarded with cash or gifts, for
the completion of an offer, and the referral of others to the site.
The industry has four core players
The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.